Google Begins Rolling Out Discover On Desktop

Pubblicato il 19/05/2025

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Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally can trigger it in Google New Zealand and some other locations but I am not yet able to trigger it on Google.com in the United States.

We know Google will bring Discover to desktop soon, and I assumed it would be announced at Google I/O. And now with I/O just a day away, yea, it would make sense Google would step up testing it and even start to roll it out for some users fully. I mean, we've seen Google test Discover on desktop since 2023. But now we seem to be on the verge of a full rollout of Google Discover on desktop.

I spotted this later on Friday from Damien on X and I've been trying to trigger it all weekend. I was not able to see it until Sunday morning, so it does seem to be rolling out.

Here is a screenshot I took showing the Discover feed loading on Google's home page for me:

A couple of weeks ago, Google let you (for a brief period of time) see Discover desktop performance data and that was then pulled off. I suspect it will be come back with this rollout.

Anyway, this is a big deal for publishers and we will see if this helps publishers get more traffic from Google - something Google has not been giving publishers for a while.