What is SEO - Search Engine Optimization

Indexing- It is the process of submitting your website pages in Google’s database so that webpages can be found on SERP.

Content Outlines

- - Alternative
SEO Strategies and Optimization for Ecommerce Websites

1- Google webmasters tool

2- By links

3- Auto crawling by Google (webserver)

Indexing process-

1- Crawling

2- Main program

3- Database

4- Index

Functions of the search engine-

1-crawling

2-indexing

3-search

Site:domain.com

Buy shoes- 6500 in India every month

Xyz- 20000

Abc- 50000

123- 40000

456- 5500

buy shoes- 6500

Types of keywords-

1- primary

2- secondary

3- high searched

4- low searched

5- high competitive (quantity, quality)

6- low competitive

7- Seasonal

8- Misspelled (roger Federer, Roger Federer)

9- Money (shoes, buy shoes)

10- Longtail/phrase

Keyword tools

1- Google keyword planner tool

Abc- 10000

Xyz- 50000

123- 30000

Average- 20000

Quality competition-

1- Page rank

2- Domain age

3- Domain authority

4- Page authority

5- No: of backlinks

6- Quality of backlinks

Keyword research process

– Search

– Categorization

– Analysis

– Selection

1- Search- primary and secondary

ANALYSIS

1- No: of searches

2- Relevancy

3- Competition

4- Monetary value

How to do SEO?

– On page (optimizing website content)

– Off-page (increasing visibility and building backlinks)

On-Page SEO-

1- Keywords Placement

2- Meta tags creation

3- Content optimization

4- Internal linking – Bounce rate is reduced and the pages per visit increases
(Likability to Google)

5- Google webmasters tool/Bing webmasters tool

6- Creating sitemap
7- Uploading sitemap

Advertising agency

http://xyz.com

(advertising the agency, advertising company, an advertising agency in Delhi)

mag

news

http://xyz.com/services

(print advertising agency, online adv company, a best online advertising agency in Delhi)

http://xyz.com/print-services

(print advertising agency, best print agency, a print company in Delhi)

magazine

newspaper

Keywords Placement

– Title tags – Title of the webpage

– Meta tags – Meta Keywords (Primary and Secondary Keywords), Meta Description (summary of the page)

– Headings (H1, H2, H3)

– Text (the content of your webpage – 2 keywords/100 words) {Keyword density – 2- 5 %}

– Custom URL (Permalink) or Slug

– Anchor text link (Covering word on top of link)

– An alt tag – Description of your image

Digital marketing (H1)

SEO (H2)

On-Page SEO (H3)

Off-Page SEO (H3)

Google Adwords (H2)

Google Analytics (H2)

–

<title>Apartments in Hyderabad, Chennai | PBEL City</title>

· Apartments in Hyderabad

· Apartments in Chennai

· PBEL City

Nike Shoes for Men – Buy Nike Men Shoes Online in India

– Nike shoes

– Nike shoes for men

– buy Nike shoes

– Nike shoes online

– buy Nike shoes online

– buy Nike shoes in India

Title Length – (65, 75)

Buy branded shoes online in India

1- buy branded shoes

2- buy shoes

3- buy shoes in India

4- buy shoes online

5- buy branded shoes online

6- buy branded shoes in India

7- shoes in India

8- Shoes online in India

Meta Description- (135-165)

Online Shopping Store in India for Branded Shoes, Clothing; Accessories for Men and Women. Cash on Delivery, END OF SEASON SALE, Free Shipping, 30-day returns

Buy Nike Shoes for Men online in India. Select from the wide range of Nike Men Shoes at Jabong.com. ✔ Free Shipping ✔ COD ✔ 30 Days Return

Headings (H1, H2, H3—– H6)

H1= HEADING

H2= HEADING

H3= HEADING

Keyword- “Narendra Modi career”

1- All you want to know about Narendra Modi

2- <h1>Narendra Modi career highlights- Everything answered.</h1>H1 to H6

Text-

Domain name-

1- abccompany.com

2- abcadvertisingagency.com

URL (Uniform resource locator)

Address of any given webpage

http://myntra.com/134/abc/xyz.html

http://myntra.com/shoes/puma/men.html

URL optimization- adding keywords to your URL

Alt Tags, alternate text. Is a way to tell SE what an image is all about…. The keyword is “Honda Jazz interiors”

ALT Tag Examples-

1- Honda car

2- Image shows Honda Jazz car Interiors

Anchor text link-

Add a link on our “keywords”… and not on words like “click here”

<a href=”http://wikipedia.org/wiki/customers”> customers </a>

<a href= “destination URL” > keyword </a>

example-

1- Click here to know more

2- Click here to read about “customers”

Content Optimization

CONTENT IS KING

1- Content Quantity

2- Content Quality

3- Content variety

4- Content readability

5- Blog

6- Internal links, xyz.com to xyz.com/abc

7- External links, xyz.com to 123.com/abc

8- Keyword density, 2%- 5%

Content readability

1- Contrast/color

2- Points

3- Small paragraphs

Assignment-

Write 600 words on keyword- “benefits of digital marketing”

BLOG-

1- Subdomain

2- Directory

Subdomain- http://blog.xyz.com

Directory- http://xyz.com/blog

Sitemap-

XML- http://xyz.com/sitemap.xml

Html- http://xyz.com/sitemap.html

How to upload content/pages/text/sitemap in your web server

1- cpanel

2- ftp (file transfer protocol)

FTP- File zila, Cuteftp

Off-Page SEO

WHAT IS PAGE RANK- Score given by Google to a web page on a scale of 0-10. 10 being highest.

Page rank depends on-

1- Age of domain name

2- No. of backlinks

3- Quality of backlinks

4- Link juice

5- Quality of content (on-page SEO)

6- Domain authority(1-100)

7- Page authority (1-100)

http://checkpagerank.net/

Link Juice- is the share of the page rank that is transferred to your webpage via a link.

Webpage A (PR- 2)

It gives the link to Webpage B….

Domain authority-

1- page rank

2- backlinks (quantity and quality)

3- Traffic

4- Age of the domain

Page authority

1- page rank

2- backlinks (quantity and quality)

3- Traffic

4- Age of the page

Types of links

1- Inbound

2- Outbound

Follow and no-follow links

1- <a rel= “no follow” href=http://xyz.com> anchor text </a>

2- <meta name=”robots” content= “no follow”/>

<a href=” http://gm.bridgepages.net/videoskins”> anchor text </a>

Types of link building-

1- One way

2- ~~Two way (reciprocal)~~

3- Threeway

A.com à b.com

A.com à ßb.com

A.com ßb.com

Xyz.com

Nofollow link

1- xyz.com

2- abc.com

1- Individual link

<a href= “http://xyz.com”> click here </a>

<a rel=”no follow” href= “http://abc.com”> click here </a>

2- All the links on a web page

LINK BUILDING TECHNIQUES

1- Low hanging fruits (1^st month)

2- Content

3- Blackhat techniques

Google algorithm update

1- Panda- Content quantity and quality

2- Penguin- Quality of backlinks

3- EMD- Exact match domain – to prevent poor quality sites from ranking well simply

because they had words that match search terms in their domain names

4- Google Hummingbird

5- mobilegeddon

Low-quality backlinks/content

1- Non-relevant content

2- Footer links

3- Keywords as anchor text (70-30)

4- Link farms

5- New domains (6 months old)

6- Backlinks of backlink page

7- Links from comments on blogs

8- Too many profiles links

9- 80-20 rule in link building (20% links for home page and 80% links for other webpages)

What not to do in link building?

1- No non-relevant backlinks, only get links from relevant content and webpages

2- Do not buy links

3- No link farms

4- Do not use the same content more than once

5- Do not go only for following backlinks

6- Do not go only for keywords match anchor text links

7- Try to get links from different IP addresses or web servers

8- Try to give multiple external links rather than giving just 1 link to your money site

9- Try not to give links in footer and add them between the content/text

10- Do not build too many/hundreds of backlinks overnight

http://www.cucumbernebula.com/blog/a-list-of-link-building-lists/#bd

Low hanging fruits – easy to achieve!

1- Directory submission(only in the top)

2- Niche/Industry Specific directory submission (all)

3- Article Submission (gradually, your article is a minimum of 800 characters long)

4- video submission (3-4 submission in 1 month) 4-5 submissions in a month

5- profile creation (do not build backlinks…… spammy) 3-4 profiles (but for having citations) (your profile)

6- press release submission (once every month…. With NEWS) 4-5 PR directories in 1 month

7- blog directory submission (only in the top directories.. just once)

8- ebook directory submission (only in the top directories….. 2 links- website, download here)

9- blog comments/Forums discussions (only on related blogs and with contextual meaning full text….)

10- infographic submission (convert articles into infographics and post)

11- Social bookmarking (only for visibility…. Blog articles infographics, articles, ebooks can be bookmarked, bookmarking should be done from different accounts)

An ebook is a book (collection of information on a specific topic) in electronic formats like .epub, .mobi, .pdf

LINK BUILDING VIA CONTENT

1- Free stuff (Engagement Option to collect email ids but many at times people share our resources on their own blogs/websites/sales pages etc.)

2- Guest blogging

3- Paid blogs (Native advertising)

Ebook, Video, Demo, Whitepaper (Research Paper), Case study, Trial Versions (not for link building but for increasing trust)

1- Free stuff-

Create a survey – Then giveaway the results for free and help others in your niche. Ask questions people want to know the answers to so that they will pass on the information via links.

Create how-to videos– Teach people how to use your products, or how to be better at their jobs. Give them the type of insights they’d usually have to pay for and they’ll thank you for it. We giveaway how-to guides that we could charge for, simply to build brand awareness.

Build an amazing infographic – Spend the time to make a great looking infographic that presents key information on your niche. Make it fun to view, and post it on infographic sharing sites for a link back. (Easel.ly)

Write a whitepaper/research paper– Give it away rather than charging for the results, but ask people to tweet about the whitepaper so they can get it. Here’s how the Clockwork Pirate does it. (Content locking)

Make a Top 10 list– Then link to everyone in the list and give them a badge to display on their own website. You’re giving them links and exposure for free, but if they are proud of the achievement they’ll link back.

Guest blogging

Steps-

1- Finding your niche blog that accepts guest post

2- Checking quality of the blog (PR >=3)

3- Dropping email

4- Correspondence

5- Writing post

6- Getting link

7- Checking live webpage

Finding blogs- find blogs via Google search

· Guest Post “niche”

· Write to us “niche”

· “Niche” submit a guest post

· “Niche” submit a post

· “Niche” guest blogging

· “Niche” guest blogger

Website to connect with industry http://myblogguest.com/ & http://www.bloggerlinkup.com/ BlogDash BlogSynergy GuestBlogIt Guest Blog Genius Guests PostJoint GroupHigh

Alternative search engines

· Technorati.com – Blog search engine

· Alltop.com – Blog directory

· DuckDuckGo.com – Alternative search engine

· BlogCatalog.com – Blog search engine

· Best of the Web (blogs.botw.org) – Blog directory

Drafting email-

Hey {name},

I was wondering if you accept guest posts on ”NAME OF THERE BLOG”. It’s about digital marketing, so it would be a perfect fit for your blog. Thanks in advance!

I am a digital marketer, and to see my other post you can refer this link: http://myotherpost.com

Looking forward for a positive response.

Regards,

Your Name

Contact Number and Email

Guest posts usually have an optional author bio (byline) at the end. This is just a small three-sentence blurb where you can place any personal links, such as links to your own blog or twitter. This is typically not required.

You’ll want to place your link within the actual post. Preferably, you want it to be the first link in the second paragraph. If possible you should also place 1 or 2 other content relevant links to high authority sites like BBC, WordPress, or Youtube.

Alternative

Some bloggers will not allow links in the blog post at all. However, they are usually comfortable allowing links within the author bio.

Advertising agency

– starting a business

– entrepreneurship

– advertising and marketing

– customers

Blackhat techniques for link building-

1- Old Domains (How to do/leverage an old domain which already has credibility in the eyes of Google)

2- Content farming (content spinning)

Old domains-

1- Change your NameServers asap and add content

2- Domain should be hosted on different IP address

3- Wait for 1 month at least before you give backlink and 6 months if it is a new domain

a. Give multiple links on the page where you give one link to your business site

Google Webmasters – Sitemap Creation, Sitemap _submission, Importance of webmaster a tool, Disavow tool, FTP (Indexing) {1 hour 15 minutes)

Local Seo (2 hours)

Little Updates about a penguin, panda, Hummingbird (1/2 hour)

SEO Strategy for business, Tools for SEO ( 45 minutes)

1. Create a Sitemap, A sitemap is a collection of the URL’s of all the pages in your website (https://www.xml–sitemaps.com/) Upload the sitemap in our file manager

2. Once I submit my website to webmasters, I need to verify that I am the owner of the website by uploading a file to my Cpanelà file manager

1- Content farming- Article rewriting, blog rewriting, video transcript, ebooks rewriting

www.thebestspinner.com www.seocontentmachine.com

Panda & penguin update + how to recover from penalties

PANDA – Panda was designed to target content that was low quality.

Panda Recovery Suggestions

· Create unique meta titles and descriptions for every page

· Remove low the quality or duplicate content from your site

· Reduce your ad to the content ratio(25% ad: 75% content)

· Increase quality of the content (Edit grammar, increase research, include sources)

· Fix broken links within your site (which does not exist now – you have to remove that)

· Reduce bounce rate (<40% rate)

· Decrease site load time (3 sec for desktop and 5 sec for mobile)

PENGUIN – What It Was

This was an algorithmic change, as opposed to a human reviewer picking your site out.

This update was designed to fight off common spam techniques that game/fool the search engines.

Penguin Focused On The Following:

· Aggressive exact-match anchor text (70:30)

· Overuse of exact-match domains (EMD) – whatismarketing.com

· Low-quality article marketing & blog spam (comments on nonrelevant blogs)

· Keyword stuffing in internal/outbound links (2-5% but if you do ANYTHING above 20% as keyword density)

Penguin Recovery Suggestions

· Rebuild spammy links with legitimate link sources

· Repurpose de-ranked site’s content onto a new domain and start over

· Increase quality links pointing to all pages of your site

· Increase anchor text variation (over linking using the same anchor text was a big factor in this update)

· Reduce internal link building (reduce does not mean to stop) 4-5 internal links

Hummingbird – Search enhancement

Cocco beans vendors in India

EMD – Exact Match Domains – Having a keyword in your domain is not a good idea

Mobilegeddon – Mobile friendly`

Phantom Update (Reverse Panda) – http://www.entrepreneur.com/article/247146

Here are general Do’s and Don’ts in the new SEO climate:

DON’T

· Use spin content on your money/business site

· Keyword stuff content

· Over link using the same anchor text

· Delete Your Links (unless they are on a de-indexed blog network)

· Fill footers with overly optimized content OR links

· Buy exact match domains (EMD)

· Use doorway pages

· Use all unique content on money site

· Create content with large word counts 800+

· Use a wide variety of anchor text in backlinking to the same page

· Optimize pages for more than one keyword phrase

· Use naked links in link building activities (no anchor text)

· Use aged domains

· Remove low quality content from your site (spun, low word count, swiped)

Local SEO……

1- Local content on website (Add geography to the keywords in your On-page SEO)

2- Citations

3- H card (Address of the business)

4- Backlinks from local directories, classified websites

5- Google maps- www.google.co.in/business

https://majestic.com/

To All:

http://moz.com/researchtools/ose

To All:

http://www.semrush.com/

To All:

https://ahrefs.com/

To All:

http://scrapebox.com/

To All:

http://www.link-assistant.com/

To All:

http://www.longtailpro.com/

To All:

http://www.senuke.com/xcr/

To All:

http://www.magicsubmitter.com/

SEO Strategy for any Business:

1. Keyword Research

2. Keyword Selection (Competition, Relevance, Profitability, Monthly Searches)

3. What to rank via Organic and where to do PPC advertising

4. On-Page SEO (Best content in Market)

5. Take note of your existent rankings

6. We start building Backlinks

7. Weekly Strategies (A/B testing)

a. 1^st Week – Infographic Submission and Directory Submission

i. Check my results and note it down (Monitoring the rank)

b. 2^nd Week – Video Submission and Article Submission

i. Check my results and note it down (Monitoring the rank)

c. 3^rd week, 4^th week and 8^th week

8. Finalize on the strategy that worked best for you

9. Go on full force with that strategy

SEO Strategies and Optimization for Ecommerce Websites

Optimizing online stores are quite different from normal websites :

Several reasons why it’s very challenging:

§ No one really likes to link out to product pages

§ Most e-commerce websites have tons of pages that need to be optimized to serve as landing pages fitting to its separately segmented target traffic

Ecommerce SEO Tactic Standpoint

§ Start optimizing the right landing pages.

§ Steer clear of unethical methods used in building links (paid links and rushed links such as comment spam).

§ The most important link building strategy for e-commerce sites lies within the site itself – internal linking.

§ More on non-promotional content, less on advertising. Educating your market is the best arsenal (way) to making them buy your product.

Eg – Paytm

On-site Optimization

Site Elements and Structure

1. User-generated reviews on product pages

§ User activity is known to be used by Google as one of its search algorithm’s signals for search rankings.

§ Increases conversions as visitors can see how well the product is based on users that have already tried the product. Eg- Showing other people using that product

§ You’ll be able to produce unique content on your product pages, which is definitely good for its search rankings.

2. Regularly updated section on homepage (for static webpage)

§ Inclusion of recent blog posts or twitter updates.

3. Specific keyword targeting for all important pages

§ Assign keywords that are absolutely relevant to certain pages by placing it on each landing page’s title page and meta description.

§ “Affordable mobile phones” – homepage

§ “Cheap Nokia mobile phones” – category page

§ “Buy Nokia N8” – product page

§ “Nokia N8 specifications” – information page

4. Optimize product descriptions and images

§ Using the targeted keywords within the product’s description and Alt text attributes for product images will help boost the product pages’ relevance scores.

5. User-friendly permalinks/URL

§ Include your pages’ targeted keywords on the URL. It’s also best to keep your URLs clean and short (ex. http://examplestore.com/nokia/buy-nokia-n8)

6. Weed out duplicate contents

§ Fix URL canonicalization of the site, wherein the site must only direct to one preferred URL version (non-www or www. version) since this can cause duplicates within your site if both versions are showing up when looked up.

§ Check your product pages for duplicates through Copyscape, to avoid similar content from the product’s manufacturer or others who’re also promoting/selling the same product.

7. Produce linkable pages

§ Add 2-3 cornerstone content/page to your site that will generate interest or particularly educate your visitors. Thinking outside of the box to make your products look prettier in the eyes of your audiences will enhance the linkability of your site.

§ Content ideas – Resources page, awards, List of top-ranking blogs in your industry (based on traffic rank, authority, etc…), best of the year, infographics (ex. “lifecycle of mobile phones), free downloadable ebook, or extremely interesting videos.

8. Video sitemap

§ Adding a video sitemap to your site is very efficient since it can help your site generate traffic through universal search as videos posted within your site can improve its own search rankings for highly competitive keywords. Here’s how to create a video sitemap

9. Search feature

§ Builds up the site’s usability, particularly if it’s placed on all the pages of the site.

§ Designating this feature to a much the visible section of the site will make it easier for your site’s visitors to find what they are exactly seeking for.

10. Treat category pages as an independent homepage/landing page

§ Dealing with your category pages as a separate homepage will enhance its own Pagerank, which will be very beneficial to your product pages indexation and search rankings (whether it’s a subdomain “http://nokia.examplestore.com” or a folder in your site “http://examplestore.com/nokia”).

§ Build high quality and do-follow links directing to your category pages (which I will be explaining more below).

§ It’s also important to have a separate category or landing page for branded items, especially for brands that are being specifically searched by users.

11. Include a blog section

§ If your e-commerce site has no blog section yet, then you better start adding one because it benefits your site in so many ways.

§ It allows your site to generate more organic traffic as blog posts have good chances of getting higher search rankings for long-tail keywords related to your industry (through the blog posts’ titles).

§ Entries on your blogs, particularly those that are intentionally created to inform and educate readers can massively improve your site’s lead generation and conversions.

§ Can certainly improve the site’s internal linking structure, in which it can be advantageous for the site in ranking for more relevant search terms.

§ It allows your business to develop relationships with your readers as well as with other sites that have similar a theme through interaction.

§ It puts emphasis on your brand’s expertise in the industry as you showcase it through publishing useful, entertaining and educational content.

12. Site’s speed

§ Remove unnecessary plugins and applications to enhance the loading speed of your site’s pages.

§ Employing GZIP compression for pages that have larger HTML size.

How to enable GZIP compression – https://varvy.com/pagespeed/enable-compression.html

§ Speeding up your site’s loading process will strengthen your visitors’ mood that can lead to conversion. Search engine crawlers also give high scores for this site’s usability aspect that can help boost its search rankings.

13. Accessibility

§ Keeping product pages 3 clicks away from the homepage is a very constructive structural strategy for your site, given that the link juice flowing from the site’s homepage will easily reach those vital sales pages.

§ Getting them crawled regularly is very important and that’s why treating your category pages as independent landing pages is a smart move – as I’ve mentioned above.

§ Making your site’s structure easy-to-navigate for users will enhance its conversion rate.

14. Trust indicators

§ Well optimized about, contact and support (email ticketing) pages.

§ Presence of physical business address and local numbers.

§ Photos of the business founder(s) and staff members.

§ Privacy policy, terms, and agreement, disclaimer, disclosure, and user testimonials page.

§ Certificate badges from associations and/or organizations.

==============================

Internal Linking Strategies

15. Related products

§ Including a section for related products on each of your product pages can help improve their search rankings, as these links are considered as very relevant votes, particularly if rich key phrases were used as the links’ anchor texts.

§ Can somehow improve sales as your pages suggest other related products that might be of their interests. However, this method may sometimes distract your visitors, depending on its placement.

16. Category pages should link to products with keyword-rich anchor texts

17. Create a separate product information pages that link to product sales pages

§ Product information pages can contain more in-depth descriptions or specifications of the site’s offered products that will direct readers to the main product page (through the call to action and keyword-rich text links). Basically, it’s a support page which aims to help boost the product pages’ SERP rankings.

§ You can as well choose to cross-link the two pages, wherein the product page can link to its particular information page by displaying a link that explains they can read more about the product.

18. Product comparison pages

§ Comparing your top products will help your visitors in making wise decisions in purchasing and it also generates highly relevant internal links to your top products.

19. FAQ pages linking to site’s important pages

20. Highlight your top products through sidebar widget

21. Produce blog posts that will act as support pages for your product pages

§ Content ideas – written/video reviews, best selling products of the month, newly added products, product A vs. product B, etc…

§ Use keyword-rich anchor text links when linking to your product pages.

§ Images of the posts can link to the product pages.

Off-site Optimization

Content Distribution

22. Ebook distribution

§ Create useful content in PDF format, which links out to important pages in your site. The concept of the content may focus on giving guides, price lists, or your own research about the industry.

§ Distributing the content can be done through directories (such as Docstoc, Scribd, and Eric.ed.gov), reaching out to bloggers for them to upload and promote your free Ebook and by promoting through your own blog.

23. Press release and news submission

§ This method can certainly provide high quality links to your site, and it can as well amplify your brand if you’re the news gets syndicated and picked up by other news articles as a source over the web.

§ It’s important that you first do comprehensive research about the angle of your news story (ex. industry expert interviews, charity work, upcoming events, state of your market, analysis/reactions, or current business performance and findings) before creating your press release. Gathering your contacts in media for a smooth sailing publication process is also a vital part of this research. You can read more about this method at Distilled’s Online PR tutorial.

24. Video product review

§ Submitting your product reviews or other interesting videos related to your business on video sites like Youtube, Vimeo and Metacafe can boost your product pages’ search rankings, especially if they are linking to it.

§ Video sites are known to be a good traffic source, given that users mostly search for visually appealing reviews about products that they are interested to purchase. It can also help generate relevant and organic traffic to your site as these pages from highly trusted sites can rank on its own on search result pages (mostly for long-tail keywords).

25. Image and infographics distribution or link building through image submissions/bookmarking

§ Flickr

§ Deviantart

§ Weheartit

§ Lookbook

§ Pichai

§ Jalbum

§ Types

§ Imageloop

§ Picforme

§ November

§ IMGFave

§ Webshots

§ Shareapic

§ Zooomr

§ Photoree

§ Iimmgg

§ Photos

§ Smugmug

§ Scrapblog

§ Ibibo

§ Picocool

§ Phanfare

§ Glogster

§ Vi.sualize.us

§ Photosynth

§ Buzznet

§ Popular

§ Photoshop

§ Photoshelter

§ Fotolog

§ Screenshots

§ Enjoysthin.gs

§ Dumpster

§ Polyvore

§ Dailybooth

§ Yayeveryday

§ Zoto

26. Submit Product Feeds to Product Comparison/Review Sites and Shopping Engines

§ Google Product Search

§ Shopzilla

§ Bizrate

§ Nextag

§ TheFind

§ Become

§ Smarter

§ Pronto

§ Like

§ Pricerunner

§ Real-time

§ Amazon

§ BrowseGoods

§ Ask Shopping (Pronto)

§ MySimon

§ Buy.com

§ Calibex

§ MyTriggers

§ ShopBig

§ Price

§ BuyersEdge

§ PriceScan

§ PriceFight

§ PlanetOnline

§ Shop.com

§ Shopify

§ Monstermarketplace

§ Lemonade

§ Blujay

§ Dealspl.us

§ DealBundle

§ DealTagger

§ SortPrice

§ SecretPrices

§ ShopLocal

§ PriceWatch

§ StreetPrices

§ DiscountMore

§ EDealinfo

§ Overstock

§ SaveCrazy

§ DealPlumber

§ Deals.com

§ StyleHive

§ ThisNext

§ Crowdstorm

§ Wists

§ Stylefeeder

§ Shelfari

§ Kaboodle

§ Glimpse

§ HealthPricer

§ Shopwiki

§ Productwiki

§ wikiHow

§ ePinions

§ PriceTool

§ ConsumerSearch

§ ViewScore

§ Wize

§ Buzzillions

§ Mrrebates

§ Readprint

§ Rateitall

§ Reviewstream

§ Mouthshut

§ Pricespider

§ Dooyoo

§ Mtbr

§ Viewpoints

§ Merchant-reviews

§ CouponClock

Link Building and Brand Development

27. Reverse engineer competitors’ links

§ Analyzing your competitors’ links is an imperative phase of any SEO campaign, mainly to understand how they are ranking for certain keywords (which you want to rank for).

§ Acquiring links from authority pages or domains, where your competitors are getting their links from, can help you achieve the same results.

§ A thorough competitor analysis will also, allow you to know what methods best work in your industry as seen from what your competitors have done to obtain good rankings.

§ You can use tools such as Open Site Explorer to track your top competitors’ links. It’s best to choose 10 – 20 competitors to monitor.

28. Reach out to bloggers and build relationships

§ Engage with bloggers that provides content related to your products by regularly following their blogs and leaving sensible comments, sharing their posts and connecting with them via social media, personal email messages, or phone calls.

§ Request for your products to be reviewed if it’s possible, and offer incentives to increase the chances of getting the request approved.

29. Guest blogging

§ In choosing the blogs to submit your guest blog entries focus on blogs that provide information related to your site’s theme and are specifically targeting the same market as yours. The blog should also have high Pagerank and traffic (can be determined through low Alexa Traffic ranking) to make the most out of the technique (in generating highly relevant traffic and of high-quality backlinks)

§ It’s best to direct the links that you’ll be acquiring from this method to your category pages – using their targeted keywords as anchor texts – and to your homepage using your brand as its anchor text.

§ Make your guest entries extremely relevant to your targeted keywords as well as to its target destination pages, and of course – promote your guest posts to make it a strong linking page.

30. Contact suppliers, dealers or manufacturers for links and offer to write a review or testimonial of their products.

31. Branding through community participation

§ Build your online store’s brand by providing useful information about the products you are selling through related forum threads and questions posted on Q&A sites. Link to informative contents published in your site as your resource whenever it’s possible.

32. Brand monitoring

§ Monitoring your brand/mentions of your brand over the web and social media through Google Alerts can help you acquire more quality links that are really intended to your site, particularly to articles that have cited your brand with no link attribution, wherein you can request for a link placement or links with your preferred anchor texts.

§ In setting up your Google Alerts, it’s also important that you include your targeted keywords on its daily reports to keep track of what you’re competitors are currently doing, to find more relevant linking opportunities and also to generate more content ideas for your own campaign.

33. Encourage your users to make positive product reviews

§ You can give incentives such as freebies, discounts or coupons to persuade your past customers to make a positive review about your products through your newsletter or a blog post.

§ Users can make a review of your products on the list of product comparison sites and shopping engines listed above.

§ Garnering positive reviews through those given sites will optimize your product pages’ search rankings through Google product search.

34. Encourage your staff members to link to your site through their social media profiles or blogs/websites (if they have).

35. Sponsor or organize contests

§ Collaborating with other online stores and/or bloggers to organize a contest can produce massive quality and natural links to your site. It’s also a win-win-win situation for the sponsors, hosting site, and participants.

§ Contests can expose your brand to a wider range of audiences.

36. Establish business-related link partnerships

§ Find online stores that offer related products (if you’re selling shirts, find stores that exclusively sell jeans, accessories, shoes or basically products that you are not offering on your site) and try to build a linking relationship. You can help promote each other’s products through product feed placed on both websites and/or simple thematic link exchange.

§ It benefits both sites as the generated traffic is very relevant and doesn’t conflict with the other site’s interest.

37. Link out

§ Linking out or making a shout out to your loyal followers through your social networking accounts or blog posts are also, a good way to establish company-customer relationships. This in turn can lead to word of mouth or more natural links from your followers.

§ Voluntarily mention and promote events (charity, conferences, webinars, etc…) in your industry to help your business build more relationships – eventually potential link partners. It also allows you to produce unique and useful content in your blog that can improve readership and increase your blog’s subscribers.

38. Google Product Search Optimization

§ Submit your products to Google Product Search.

Optimize your submitted products by making use of all the attributes in defining your products for higher relevance and better search rankings