Top 20 SEO Tools of 2023 – 100% Beneficial

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20 SEO Tools

1. Google Page Speed Insights

Google Pagespeed Insights – This Tool is used to check website loading speed.
“Page Speed Insight is an excellent free page speed testing tool. Once you insert the URL of the page you want to check, it gives you an overall score for page speed. Based on that score, it tells you whether the web page is fast, average, or slow. by google”

Google Page Speed Check Example – For Mobile/Desktop.

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2 – Keyword Planner

Google Keyword Planner – For Keywords Research.

Google Keyword Planner Image – For Example

Google Trends – For Trending research Purpose Only.

Google Trends Image – For Example

4 – Google Analytics

Google Analytics

Google Analytics – Google Analytics is the Primary tool of google that shows us website traffic reports.
How many unique visitors?
Returning visitors.
Bounce Rate.
How many pages were seen on the website?
and many more we can check and track with the google analytics tool.

Google Analytics Image – For Example

5 – Answer the public

Answer the public – Is Mainly used for keyword research.

Answer the public website Image – For Example

6 – Keywords Tool io

Keywords IO

These websites find also keywords for us – this tool suggests all related keywords according to search engine algorithms.

Keywords tool io website image – For Example

7 – Moz Bar

Moz Bar

This tool indicates our website’s domain authority score and page authority score, also provides us with in-depth backlink reports with typical spam scores and helps us to find the best and high-quality backlinking website data.

8 – SEO Quake

SEO quake – Knowing the many SEO Related Info about the websites.

SEO Quake website image – For Example

9 – Copyscape Tool

Copyscape tool – This website shows the details about our website content that anyone can copy for their website or blogs or not.

Copyscape tool image – For Example

10 – GT Metrix

GT Metrix

GT Metrix – For Checking Website Speed. Load timing Info.

GT Metrix Tool Image – For Example

11 – Hoot Suite


Hoot Suite – Is mainly used for social media channel distribution.

12 – Wayback Machine

Archive web

Wayback Machine – Is Mainly used to know the website’s Historical data recognization.

13 – Sitemap Generator


Sitemap Generator – For auto Generating XML Sitemap for our websites.

Sitemap Generator Image – For Example

14 – SEO Site Check-up


SEO Site Check-up tool – mainly used for SEO Audits

15 – SEOptimer


SEOptimer Tool is also creating a Detail SEO Audit report for our websites. aur Is tool se hum ye bhi jaan sakte hai ki humein apni website mein kaha improve Karne ki jarurat hai.

16 – Small Keyword Tool

Small SEO tools

Small Keyword Tool – this may help with various info related to SEO… But now particularly we are using these tools for the right targeted keywords for our website.

Small SEO Keyword Tool
Small SEO Keyword Tool Image – For Example

17 – Google Incognito window:

Incognito window chrome

Opening a google search in chrome’s Incognito window to know the trending keyword searches. because the incognito tab doesn’t fetch the browser history or cookies. that the incognito tab shows the right results.

18 – Use Cache:

Web Cache

This is not a particular tool – It is google spider that crawls the pages of our websites

For Example – Search any keyword in google search and tap
click your mouse right side of the URL end.
then open the cache page – where you can see the crawl date.

SEO Tools

↦ Keyword Research Tools

↦ OnPage SEO Tools

↦ Backlink Analysis Tools

↦ SEO Analytics & Tracking Tools

↦ Local Specific Tools

↦ Penalty Research Tools

↦ Brand Building Tools

↦ PBN Building Tools

↦ Other Tools

Agency Building Tools

↦ Client Meeting Scheduling & Software Tools

↦ CRM (Customer Relationship Management Tools)

↦ Customer Support Tools

↦ Client Reporting Tools

↦ Internal Project Management

↦ Internal Team Communication & Sharing

↦ Internal Employee Time Tracking

↦ Bookkeeping & Invoicing

↦ Outsourcing & White Label Reseller Services

↦ Other Cool Tools

Keyword Research Tools

Here are the best tools for keyword research.

↦ SEMRush
SEMRush is an awesome website research tool. You can check search engine or PPC stats on any website, and see your rankings, or your competitor’s rankings. I love using it for keyword jacking. Here are 2 ways you can use this tool in just a few mins:

1. Easy Wins Method: Put in your website URL. Under Organic Research on the left, click positions. See what you’re ranking for on page 2, re-optimize your pages, or add links (internal or external) to boost your rank. 

2. Keyword Jacking Method: Get your competitor’s domains and run a keyword report on them. Sort the report by keyword volume, jack their keywords, and either add them to your existing pages or build out new pages. BOOM. Here’s a quick example video for reference.

↦ KWFinder

Quickest keyword tool ever! This will show strength values that come from majestic (TF & CF), & Unique linking IPs for the top 10 results, as well as PR. Awesome. You can use this in combination with all the keyword ideas you got from Semrush (item #1).

↦ HOTH Keyword Research Tool
This is basically a free version of SEMRush – Just put in a seed keyword and it will give you all kinds of variations as well as traffic, CPC, and more.

↦ UberSuggest
This is basically a google suggest scraper. Find all kinds of long tails with this baby.

↦ Answer The Public
Similar to Ubersuggest, but with even more! You can use this to find out what kinds of questions people are searching for.

↦ Ahrefs Keyword Explorer 2.0
Ahrefs has come a long way and they just released their new keyword explorer. This has some interesting features that other tools don’t have like the “also rank for” feature.

Another very popular keyword suggestion tool.

OnSite SEO Tools

↦ Yoast WordPress Plugin
Great tool for optimizing your WordPress site.

↦ HOTH Free SEO Analyzer
Get a quick on-page audit for your site, for free!

↦ Google Pagespeed Insights
See how fast your website loads and how you can improve it.

↦ Google Mobile-Friendly Test
See if Google considers your website mobile-friendly.

You can check the backlinks of any site with these tools. I use them for all of the following:
1. Overview of what’s going on with a site (any anomalies etc)
2. Checking for over-optimization
3. Checking competitors to see if they have any good links or to replicate their links
4. Doing general research on domains That all being said, these 3 tools do about the same thing but each one has strengths & weaknesses. Here’s what I think about all 3:

↦ 1. Ahrefs – Best at catching backlinks. Most accurate checker.
↦ 2. Open Site Explorer – Most commonly used statistics for judging website power or strength, however DA & PA metrics scale with spam so you really need to look at the actual backlinks too.
↦ 3. Majestic – Best for determining the website’s trust/strength.
↦ 4. MOZ SEO Toolbar – This cool toolbar will automatically run stats for you on all the websites you visit and put an overlay in search results if you want. This is the quickest way to check stats as you’re browsing around.
↦ 5. Moz Bulk Domain Checker for Google Docs – Want to check a bulk group of domains? With this easy tool, you can throw a bunch of domains into a Google doc and quickly get the Moz DA/PA for them.

Ahrefs — I had to include this here because Ahrefs has stepped up so much in the last year. If I were to pick one tool, this might be it.
Guest Post Tracker — Need a huge list of guest post websites? This is it.
Ninja Outreach — Makes link outreach easy. You can search for influencers and reach out all in one tool.
Pitchbox — A very highly rated outreach tool. You can use this to score guest posts, submit to link roundups, and more.
Link Building Services — Shameless Plug – If you just want someone to build links for you, we have it all.
Point Blank Link Building Strategies — Not a tool, but an awesome resource with all kinds of link-building strategies.
Ontolo — Awesome link prospecting tool.

SEO Analytics & Tracking

Here are the best tools for tracking.

↦ Improvely
Use this to track all your campaigns and get a detailed look at what’s going on with your visitors.
↦ Google Analytics
The grand standard. I just use it on all my money sites
↦ Clicky
A Google Analytics alternative.
↦ Fresh Metrix (Rank Tracking)
Easy rank tracking from the national and down to the local level. You can start for free and they have planned all the way up to the thousands of keywords.
↦ Serpfox (Rank Tracking)
Nice & easy tool for rank tracking. Just plop in your URL, keywords, and location and it will do all the tracking for you. They have a free plan as well if you’re just getting started.
↦ Scrapbook (Rank Tracking)
Similar to SERP-fox but with a nice white label and automated reporting.

Local Specific Tools

Here are the best tools for local SEO.

↦ WhiteSpark Local Citation Finder
This is the industry standard tool and it’s awesome. Basically, you can drop in your main keyword and city, it will go out and find your competitors and see what citations they have, rank the citation sources by DA (Domain Authority), and show you which ones you are missing. This is the tool we use in HOTH Local.

↦ Local SEO Checklist
Nice and easy checklist to make sure you have the bases covered + more.
↦ Rich Snippet Validator (Google)
Validate that rich snippets are working on your local site. 
↦ Schema Creator
Creates microdata for your local site.
↦ Local SEO Quick Check (Moz)
Quickly check where you stand with citations, duplicates, errors, etc.
↦ Free Review Monitoring
This will monitor your reviews, and you can track reviews of your competition.
↦ Blumenthal’s Local Business Category Tool 
A cool tool to get all the categories you should be in on Google Places.
↦ Local Citation Audits & Custom Citation Building 
Doing local the right way. No cookie-cutter solutions. Every campaign is customized and researched. As close o push-button local as you can get.
↦ Citation Cleanup Service
If you have incorrect or inconsistent citations, we’ll clean them up for you manually.
↦ My Call
Call tracking for SEO & PPC + Call scoring
↦ Call Fire
Call tracking, text messaging, voice response, and more.
↦ Free Review Checker
Check your reputation with this free customer review audit!

_____Thanks for reading!
We’re looking forward to getting to know you. Do you have tools that you love that you want to add to this list?

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Seoxim Team

Seoxim Team

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