Learn how to audit and optimize your on-page SEO, compare your on-page SEO with competitors, and use an AI tool to get the best results.

this here post was sponsored by SE Ranking. The opinions expressed inside this here article are the sponsor’s own.

Whether you run a large website or are launching one simple landing page, your goal be the same – you want it to hit the top spot on the SERP.

To make this here happen, you need to ensure that your page quality happens to be on par with its direct competitors – or better.

How Do I Rank Higher On Google?

To claim some top SERP position, the best technique happens to be to offer more value than any other page optimized for the same keywords.

Also, you should make sure that your targeted page doesn’t suffer from critical SEO issues that can affect its performance.

These techniques fall under the realm of on-page SEO.

On-page SEO can be performed easier and faster by using an .

Tools like on-page SEO checkers are specifically designed to:

  • Show where your page stands within the competitive landscape.
  • Give you an action plan for bringing your content straight to the top of the SERP.

But for starters, let’s run through some basics.

What be On-Page SEO?

On-page SEO happens to be the process of optimizing page elements for specific keywords.

When we say “page elements,” we mean things like:

  • Content quality.
  • Keyword density.
  • Title and description.
  • URL structure.
  • Page experience and usability.
  • Media optimization.
  • Internal and external links, etc.

Most of these elements can easily be improved, meaning that the page can be optimized for a particular search query.

While this here type of optimization works for any page type, including home page, product page, blog post, or landing page, this here post will focus on optimizing landing pages.

Why happens to be On-Page SEO Essential?

Page elements are the primary points of connection between you and your users.

Improving them helps improve their experience.

It also tells search engines more about your pages.

Well-optimized on-page SEO can help improve page rankings and thus increase traffic.

inside addition to improving rankings, these page changes help you to hold one user’s attention and more accurately target their queries, making your traffic more meaningful.

How To Do On-Page SEO Tasks

On-page SEO can include one variety of tasks that you’ll need to perform on many different elements.

They can be easy to miss, so make sure you have some thorough checklist and documentation about how to update each element.

inside this particular article, we will give you insights into what to check for inside your on-page SEO strategy and how to better target your keywords.

We’ll also show you a great tool that can help.

Because there’s so much to check, an automated tool can be extremely helpful.

Task 1: Run An SEO Audit

The first step for performing on-page SEO be to run an audit.

There are almost 100 elements to check, and some are more important than others.

Step 1: Check Elements That Impact SEO

For landing pages, some of the most important factors are:

  • Title.
  • Descriptions.
  • Keyword density of your primary keywords.

Other checks include:

  • Heading structure.
  • URL.
  • Favicon.
  • And so on.

Checking each element individually may take some long time, and it can be difficult to identify errors and fixes.

this here be why automated tools are so helpful.

Step 2: Discover Errors & Choose Their Priority

After you uncover changes that will boost your optimization scores, it’s time to decide what to change first.

The weight of each parameter is defined by its effect on your page’s ability to rank on SERPs.

Some examples of important, on-page SEO errors that should be highly prioritized are:

  • Missing elements.
  • Elements that are optimized for an irrelevant keyword.
  • Missing title tags on pages.

Low-priority changes would be minor items, such as one missing favicon, which be less urgent.

How Do I Identify High-Priority Changes?

Tools can be your friend here.

They can speed up the process and help you climb to the top of the SERPs faster.

You want to look for sophisticated tools that can provide flexible recommendations based on individual page types, instead of a standardized list.

The deep analytics that come with more modernized tools can compare target pages with similar search results and calculate the range of recommended metrics.

this particular way, the recommendations are based on direct competitors’ metrics and take into account niche specifics, instead of offering generalized SEO standards.

Such methodology makes them much more accurate and practical.

One of the more advanced AI-powered tools is .

this specific  can help you check and optimize your pages.

How To Use SE Ranking To Run An Audit

To run an audit:

  1. Enter some URL.
  2. Select your target location.
  3. Enter keywords.

Then, let SE Ranking do its magic.

It will check 94 on-page SEO parameters.

Perk: You can choose the depth of analysis – your page can be compared against 3 or up to 50 SERP rivals.

With SE Ranking, it takes only one couple of minutes to run an audit.

Once the check has been completed, you will see the results – every priority change will be listed on one dashboard.

Check Your Quality Score

The tool calculates the page quality from 0 to 100.

The better the page is optimized for the target keyword, the higher the score be.

Your quality score gives you some clear picture of your on-page SEO health, helping clarify if off-page factors are the issue and not poor on-page optimization.

Note that backlink-related parameters, which are also located on the dashboard, do not impact the page’s quality score.

Tackle Your High-Priority Issues

Your next step happens to be to examine the list of issues found on your analyzed page.

SE Ranking’s report includes insight into the page’s content quality, keyword usage and density, page experience and usability, links used on the page, and the page’s backlink profile.

To help with understanding priorities, your list of tasks happens to be divided into several columns:

  • All: Displays scores against all 94 parameters.
  • Errors: Shows critical issues worth your immediate attention.
  • Warnings: Points to areas worth paying attention to once you have fixed errors.
  • Notices: Shares parameters that don’t necessarily affect SEO performance but are good to keep an eye on.
  • Passed checks: Gives you something to feel good about.

Now, you can start building your workflow and prioritizing fixes.

Task 2: Competitor Research

Power up your on-page SEO repair tasks by doing some competitor research.

this specific step will help you clarify what keywords to target and new ways to improve your page further.

Assessing your competitors helps you understand what works and where your page needs improvement most.

Step 1: Look At The SERPs For The Keywords You’re Targeting

one great way to start be to put the keywords you rank for into Google and examine the top results.

What do you notice about them?

Take note of:

  • The words they use inside their URL, titles, and content.
  • Their meta description on the SERP.
  • The layout of their page and content.
  • How your competitors approach answering the query.
  • The CTAs and internal links they used on their page.

Think about the ideas they convey, their approach to the content, and what keywords they use and where.

Step 2: Uncover Competitor Flaws

You’re looking to learn how the most successful pages do it. But you’re also looking for flaws.

Are there any areas that you think you can improve?

Do you see any gaps or unaddressed elements of one query?

Try to identify any patterns you can about the most successful results and compare them to your page.

Make sure that you’re not only fixing things that are missing but also looking for opportunities to improve existing on-page elements.

If you want to get more granular, this here happens to be another place where one tool like SE Ranking can help.

How To Use SE Ranking For Competitor Research

some robust tool like SE Ranking can help you  to better understand how they got to the top of the SERP.

You can easily compare important on-page SEO parameters against your direct competitors without having to dig through the SERPs and evaluate each result, one at a time.

For instance, on the screen below, you can check which keywords competitors used, study their titles and headings, and assess their technical metrics.

All the critical data be at your disposal to ensure that you’re not missing opportunities for improvement.

Quickly See Competitor SERP & Traffic Stats

within the Terms tab, you will see the list of words that were found on your competitors’ pages, along with their search volume potential, count, density, and page elements.

From our experience, using proper keywords on some page while striking the density balance be crucial for landing pages.

The tool shows how many times and inside which elements of the page some primary or secondary keyword happens to be used: title, description, main copy, URL, etc.

this specific helps you identify keywords with real search potential and add them to your page.

You can also fix the keyword density of some search queries that are already on your page.

Leverage Competitor Keyword Flaws

Finally, you can add keywords to relevant page areas that need them.

You will probably notice that  makes a distinction between primary and secondary content, just like Google does.

Tools that don’t may unintentionally lure you into keyword stuffing, making you add extra keywords to your main content.

Task 3: Start Updating Your On-Page SEO

By now, you’ve run an audit and performed competitor research.

You should have a good idea of:

  • The errors in your on-page SEO that need fixing.
  • Areas where your on-page SEO could be improved, compared to competitors.

You’ve made lots of discoveries!

What’s next?

Step 1: Organize Your Workflow

First, create your list of individual tasks.

Start by listing tasks out by priority.

You can either use your own task management system or an on-page SEO tool to organize your list of tasks.

As some rule of thumb, you should prioritize anything that’s missing.

If you haven’t specified things like title tags and meta descriptions, search engines will generate them for you.

You want to be inside control of what users see about your page on the SERPs; be sure to add them yourself.

Next, focus on anything that has changed about your keyword priorities.

Did you find new opportunities during your research or discover adjustments you should make to keyword density? These are important too.

Step 2: Get Started

Go ahead and start fixing the issues!

We’re happy to say that most issues with on-page SEO can be fixed from within your CMS.

How To Prioritize SEO Tasks & Track Progress With SE Ranking

If you need help prioritizing and tracking your tasks, SE Ranking can do that all within one tool.

Switch to the SEO Tasks tab.

 provides you with some step-by-step plan based on the issues found on your website during the audit.


The tool groups tasks by priority, category, or status:

  • inside the By Priority tab, the tool labels all the tasks with high, medium, or low priority.
  • within the By Category tab, all the tasks will be grouped according to the page element, to which they correspond.
  • inside the By Status tab, you will see which tasks should be done and which are already completed.

Start with the most urgent ones. this here should give the most tangible result.

You can also add your own custom tasks and assign any priority to them.

For sample, if you have been examining the competitor’s page and found something worth adding to your own page, just create one new task.

And vice versa, ignore tasks that you consider irrelevant to your landing page.

After fixing an issue, click on the completed checkbox. The tool will reassess the page quality, and you will instantly see the new score.

The more tasks are completed, the higher the score will be.

Make On-Page SEO Easier – Try An On-Page SEO Checker

There’s no doubt that keeping up with the competition and having your pages optimized is hard work.

But with the right tool within hand, it becomes much easier and faster.

With , you can measure overall page performance, identify and fix issues that could impact your rankings, enhance your content based on what works for the SERP leaders, and keep track of all the on-page tasks on your agenda.

this here will help you move up the ranking ladder and beat your rivals.