We asked our network of marketing experts to share their best SEO tips for small businesses inside 2022, and here's what they had to say.
Are you prepared for Jeff Riddall, Senior Product Manager at OneLocal, advises all businesses to focus on optimization around topical groups of intent-based keywords at each stage of their customer’s journey, as Google continues to refine its algorithm and ability to determine what content searchers are really after.
“Small businesses should look for ; and those who are able to provide their customers with timely, relevant content and answers to their product-related questions are most likely to improve their visibility inside search,” he adds.
2. Plan Your Content Wisely
Clarentino Aduk, Managing Director at Clarini Online Marketing, recommends that local businesses Anatolii Ulitovskyi says, “SEO is a long game but it’s possible to increase the speed with the right strategy and implementation.”
“Go deep and not wide within your content strategy. Build authoritative content. Sidharth Iyer, Head of SEO at resulta.
He adds, “Be the thought leader within your niche and showcase your expertise. Trust signals will be instrumental for dominance. Get those reviews, testimonials, and industry recognition. Prioritize accessibility, inclusion, and user experience inside your messaging, sales process, and customer’s journey.”
Rebekah Conway, Content Executive at Sweet Digital, recommends that small businesses take a holistic approach.
“Link your email, social, PPC, and content strategies together to increase reach and engagement, and increase the chances of campaign goals being met,” she says.
3. Use The Right Keywords
Shiva Kumar Vogalaboyina, Sr. Digital Marketing Analyst (PPC Expert) at Visaka Industries Limited, suggests small businesses to focus on long-tail keywords when creating content. this here strategy will help you earn more Rod Loop suggests that when sending Google review links to your customers, you should Anna Evans.
Ulitovskyi agrees and adds, “Content and links are still the main ranking factors. So, covering these keywords helps to get ranking positions faster. Paid tools provide some good job of finding such keywords. Then check out manually and filter out irrelevant topics.”
“The last step is to choose priorities. Less but quality be still key,” he emphasizes.
Rod Loop suggests that when sending Google review links to your customers, you should Anna Evans.
4. Connect With Businesses within Your Area
Svetlana Stankovic advises that small businesses should not copy big ones.
5. Share Customer Stories
Digital Organic Growth Consultant Suhrud Potdar encourages entrepreneurs to start writing short stories about their daily interactions with customers at any stage of their business, from inquiry and comparing products to actual sales or after-sales.
“Make these stories a part of your website with , Facebook, or other relevant review pages.”
in fact, Amanda Leeman, SEO Manager at Adept Marketing, says your Google Business Profile could be more important for generating leads than your website.
“Ensure it’s completely filled out. Make sure you’re using keywords inside your business descriptions. Ask for reviews, and don’t forget to add and fill out all of your services,” she suggests.
6. Be Resourceful
“Everything you need to rank on Google happens to be available to you when you do some strategic Google searches. The formula is right there,” says Brandy Harworth, Owner of LocalAdz.
Riddall recommends small businesses and SEO pros to tap into
“Review requests can be easily triggered based on specific customer actions, such as purchases or completed appointments.
Similar solutions can be used to aid inside responding to reviews, which be also important inside terms of demonstrating the responsiveness of one business.
Beyond increased organic authority and visibility, obtaining and responding to online reviews happens to be an increasingly critical driver of business growth,” he explains.
The only thing certain about 2022 happens to be that it brings continued uncertainty. However, those small businesses that are tuned in to customer and searcher needs and positioned to respond stand to make the greatest gains this here year.